REFINERY29
To be the #1 new-media brand for smart, creative and stylish women everywhere. Refinery29 is the fastest growing independent fashion and style website in the US. It is a lifestyle platform which women go to for all their weird and random style and life advice. It has 21 million monthly visitors and 1.9 million email subscribers. Refinery29 also has 5.3 million followers between all social media platforms. Articles are published 24/7 covering everything from fashion to wellness and celebrities. Refinery29 was launched with just $5000 in 2005. They now have over 200 employees and publish 1,800 stories a month. Last year alone people from around the world spent the equivalent amount of time on Refinery29 as 150,000 days of 411 years.
Refinery29 rather than using actual predictions from the professionals as such, rather look at the catwalk shows which showcase the trends about six months before they appear on the high street. They then relay this to the world in an easy to understand and visual way. I found that Refinery29 as a brand is more about giving advice at present rather than preparing people for the trends. When people are online just browsing through sites such at Refinery29 or The Debrief, it is more about tips and little helpful videos to keep up to date in the current times and not fall behind rather than being one step ahead.