ANALYSIS OF TASK 1

KEMI AJAYI

In task 1, our group had to research into various trends companies in order to find out how they operate and what they offer up to their customers. The information was relatively easy to find out but what I found that I struggled with, was gaging how much information needed to be investigated. In a few previous projects I have struggled with the research side as I have never been quite sure on how much to find out. Although the task has been outlined and explained, I find it difficult to spend a long time researching on the subject topic. In this sense, I am not as engaged in this project as I would like to be as I struggle to stay focused on the researching process, which is what this project is heavily based on. What I have enjoyed is designing the website where we have put all of our work onto. I enjoy designing the layout and uploading the content as opposed to finding out the information.

JESSICA STAINES

With this task, it seemed the most logical to start with group research into the different companies and who was out there, and then split it up into individual research. We did this relatively quickly as easily, however there were members of the group missing, which gave us holes in our plan. Those who were there were assigned agencies to research and upload to our website. We all decided that rather than collect physical research in a sketchbook, we would prefer to use a digital platform so we could edit and constantly add elements that would result in an extensive amount of research.

There was a smaller interim deadline/ discussion where each group shared information they had collected on a different agency. Because parts of our group were absent, there were only a few who could share their information. I shared my research on Pantone with the class, which led to a discussion that helped me build upon my existing research.

ELISSA BARBER

With our first task, I found it interesting to discover two companies which offer very similar trend forecasting services, provide them in their own unique way. The impression I got from Fashion Snoops was that they have a very professional sophisticated approach to forecasting the latest trends for their clients. I liked the straight forward simplicity of how they advertised both their services; it made it easy to understand which would be most effective for potential clients looking into using them.

With Promostyl, I thought they were very open and confident with their services that they’re providing. I can tell they want to make sure all their potential clients’ feel they will be able to deliver to the standard they set and make them feel a sense of belonging and partnership if they choose to be a part of the company. I really enjoyed looking into these companies and seeing what they had to offer. I found it easy to find the research about them through there websites, particularly Promostyle, and therefore I knew my information would be reliable.

MEGAN McROBERT

For this task I started to research Refinery29 which I found really fun but very distracting as I just ended up watching styling videos and lifestyle tips! I found the task quite simple in what I had to do but then the whole concept of not knowing what came next after we did this and where it lead was quite hard to get my head around. I liked the way we could all research and work remotely using the website, so that we didn't always have to meet up to collect everyones ideas. It made the task really easy and as a group I think it has allowed us to complete the task really easily.

KATHRYN SPARKS

I was absent from this task as I had missed the lesson therefore I was not as much involved in the task as I should have been. I was unsure on what needed to be done but my group were helpful in filling me in. I researched WGSN and was able to understand what the company was about but found it hard to find the relevant information on what techniques they use. I liked the idea that the group had decided to do a blog to represent our research as this makes it a more interactive way to display our work. It is helpful because we can all individually access it when we want to further upload and edit our work.